In brief
Client: Generali — Redday 2024 corporate event
Year: 2024
Format: gamification web app with avatars, point-based activities, and a leaderboard, developed in partnership with Game2Value
Objective: to engage event participants, both in-person and remote, with a shared activity path
Special feature: each participation contributed to supporting the Libellula Foundation, committed to fighting violence and gender inequality
The game
The gamification web app created for Generali's Redday 2024 event brought together the audience in the hall and the one connected online, giving both the same gameplay path. Participants chose an avatar, entered the activities with a code obtained by participating in the event, and climbed the leaderboard by answering questions from the various moments of the day.
Once a player accesses the WebApp and selects their avatar, they can participate in a variety of events and activities within the application. In order to actually participate in these events, a code must be entered, which can only be obtained through physical or online participation in the Redday 2024 event.
The heart of the application consists of climbing the leaderboard, which is done by correctly answering questions asked during the various events within the WebApp. Each participation in an event also helps support the Libellula Foundation, an organization dedicated to fighting violence and gender inequality. In addition to fun and competition, players contribute to promoting a culture against violence against women and gender inequality.
In summary, the gamification webapp created by Dinobros and Game2Value is an innovative way to engage participants in the Redday 2024 event, offering them an interactive and educational experience while supporting an important cause like that of the Libellula Foundation.
