WHAT IS AN ADVERGAME
An advergame is a custom web video game, designed around a brand to reach a marketing goal.
The customization goes all the way to the mechanics: the product, values and message of the campaign become the rules people play by. The result is active attention — the user stops and plays — and a memory of the brand that lasts over time.
Who it’s for
An advergame is the right tool when you need to launch a product, activate a campaign, generate leads or increase the time your audience spends with your brand. It speaks to marketing, communication and brand teams looking for a format that stands out from traditional advertising.
Brand leaders rely on us to create interactive experiences
STEP 1
WE DEFINE THE CONCEPT AROUND YOUR BRAND.
We start from your goals, target audience and campaign message, and design a game idea that naturally weaves in your product and story.
STEP 1
WE DEFINE THE CONCEPT AROUND YOUR BRAND.
We start from your goals, target audience and campaign message, and design a game idea that naturally weaves in your product and story.
STEP 2
WE DESIGN AND DEVELOP THE GAME.
Custom mechanics, graphics, sound and interactions, built to reflect your brand’s identity and voice.
STEP 2
WE DESIGN AND DEVELOP THE GAME.
Custom mechanics, graphics, sound and interactions, built to reflect your brand’s identity and voice.
STEP 3
WE PUBLISH AND CONNECT IT TO YOUR CAMPAIGN.
The game goes live with integrated calls to action: prizes, leaderboards, lead generation, marketing activations.
X
STEP 3
WE PUBLISH AND CONNECT IT TO YOUR CAMPAIGN.
The game goes live with integrated calls to action: prizes, leaderboards, lead generation, marketing activations.
X
What’s included
Dashboard with reports
Average play time, players and total matches, always under control.
Multiplayer and leaderboards
Real-time challenges and leaderboards to keep engagement high.
Customized graphics
Built for your brand, down to the last pixel.
Registration and email capture
Built into the game flow, to turn players into leads.
Web-based, no app
Responsive, fast, playable from the browser with nothing to download.
Dashboard with report
Dashboard with report
Average time
minuteNumber of players
Total matches
Multiplayer real time
Multiplayer real time
Real time leaderboard
Real time leaderboard
Dinobros Dashboard
Responsive
Customized graphics
Registration / Mail
Rankings
Guaranteed speed
They’ve already played with us
We’ve built custom interactive experiences for leading brands, including Amazon and Google. When an advergame is done right, it becomes a marketing tool in its own right, with measurable goals and results.
Speak directly with me!
Your vision without limits
Fill out the form to get in touch with Dinobros and get more information on how to bring your project to life. We are available for an introductory call and look forward to hearing from you.
Speak directly with me!
Your vision without limits
Fill out the form to get in touch with Dinobros and get more information on how to bring your project to life. We are available for an introductory call and look forward to hearing from you.
Speak directly with me!
Your vision without limits
Fill out the form to get in touch with Dinobros and get more information on how to bring your project to life. We are available for an introductory call and look forward to hearing from you.
"We have been collaborating with Dinobros since 2021, creating gamification solutions that are always effective and exceed expectations."
Rosa Fisichella
Project Manager - Hera
"I had the pleasure of collaborating with the Dinobros team at Amazon: creative projects with results beyond expectations."
Valeria Morghen
Art Director - Amazon
"We collaborated with Dinobros on an educational advergame! A creative, precise, and customer-oriented team."
Giacinto Colucci
Communications Manager
"Dinobros understood our needs perfectly, delivering an effective and well-crafted project."
Cecilia Felici
Head of Marketing
"We have been collaborating with Dinobros since 2021, creating gamification solutions that are always effective and exceed expectations."
Rosa Fisichella
Project Manager - Hera
"I had the pleasure of collaborating with the Dinobros team at Amazon: creative projects with results beyond expectations."
Valeria Morghen
Art Director - Amazon
"We collaborated with Dinobros on an educational advergame! A creative, precise, and customer-oriented team."
Giacinto Colucci
Communications Manager
"Dinobros understood our needs perfectly, delivering an effective and well-crafted project."
Cecilia Felici
Head of Marketing
"We have been collaborating with Dinobros since 2021, creating gamification solutions that are always effective and exceed expectations."
Rosa Fisichella
Project Manager - Hera
"I had the pleasure of collaborating with the Dinobros team at Amazon: creative projects with results beyond expectations."
Valeria Morghen
Art Director - Amazon
"Dinobros understood our needs perfectly, delivering an effective and well-crafted project."
Cecilia Felici
Head of Marketing
How much does it cost to develop a custom advergame?
It depends on the complexity of the concept and mechanics. A custom advergame is a dedicated creative production; if you need shorter timelines and a smaller budget, Ready Games are the ideal starting point. The fastest way to get an estimate is to start from your campaign goal.
How long does it take to develop?
Timelines vary with the complexity of the game. A custom project goes through concept, development and publishing; when you need to launch fast, a customized Ready Game cuts the timeline significantly.
What devices can it be played on?
All of them: our advergames are web-based and responsive, so they run in the browser on desktop, tablet and smartphone, with no app to install.
What is the average weight of a web video game developed for marketing campaigns?
The weight depends on the complexity of the game and the graphic assets used. On average, our advergames weigh between 7 MB and 12 MB, to ensure fast loading even from smartphones and mobile networks.
Can an advergame also be used at events or physical installations?
Yes. The same game can live online as part of a campaign and in person at an event or installation; for real-time interaction with an audience in the room, that’s what Live Games are for.
How much does it cost to develop a custom advergame?
It depends on the complexity of the concept and mechanics. A custom advergame is a dedicated creative production; if you need shorter timelines and a smaller budget, Ready Games are the ideal starting point. The fastest way to get an estimate is to start from your campaign goal.
How long does it take to develop?
Timelines vary with the complexity of the game. A custom project goes through concept, development and publishing; when you need to launch fast, a customized Ready Game cuts the timeline significantly.
What devices can it be played on?
All of them: our advergames are web-based and responsive, so they run in the browser on desktop, tablet and smartphone, with no app to install.
What is the average weight of a web video game developed for marketing campaigns?
The weight depends on the complexity of the game and the graphic assets used. On average, our advergames weigh between 7 MB and 12 MB, to ensure fast loading even from smartphones and mobile networks.
Can an advergame also be used at events or physical installations?
Yes. The same game can live online as part of a campaign and in person at an event or installation; for real-time interaction with an audience in the room, that’s what Live Games are for.
How much does it cost to develop a custom advergame?
It depends on the complexity of the concept and mechanics. A custom advergame is a dedicated creative production; if you need shorter timelines and a smaller budget, Ready Games are the ideal starting point. The fastest way to get an estimate is to start from your campaign goal.
How long does it take to develop?
Timelines vary with the complexity of the game. A custom project goes through concept, development and publishing; when you need to launch fast, a customized Ready Game cuts the timeline significantly.
What devices can it be played on?
All of them: our advergames are web-based and responsive, so they run in the browser on desktop, tablet and smartphone, with no app to install.
What is the average weight of a web video game developed for marketing campaigns?
The weight depends on the complexity of the game and the graphic assets used. On average, our advergames weigh between 7 MB and 12 MB, to ensure fast loading even from smartphones and mobile networks.
Can an advergame also be used at events or physical installations?
Yes. The same game can live online as part of a campaign and in person at an event or installation; for real-time interaction with an audience in the room, that’s what Live Games are for.
© Dinobros 2025
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© Dinobros 2025
© Dinobros 2025