You need to launch a product or run an online campaign
You need a custom advergame: a game designed around the product, living on the campaign's channels and collecting leads while people play. It's the format we used for Google's Pixel ecosystem and for the launch of "LOL - Chi ride è fuori" on Prime Video.
You have a few weeks and a set budget
You need a Ready Game: you start from a proven mechanic in our catalog and customize graphics, colors, sounds and calls to action. Same features as a custom game, much shorter time to launch.
You have a booth at a trade fair or conference
You need a game built for foot traffic: sessions lasting seconds, instant controls, competition between visitors. For Roche, at the AMCLI Congress, we built an arcade where visitors wipe out viruses and bacteria, turning the booth into the place people stop to play.
You have an audience in a venue or a public square
You need a Live Game: the game goes up on the big screen and the audience joins by scanning a QR code, using their smartphones as controllers. We've done it on the giant LED screen of Milan's Navigli for Urban Vision Group, for the 35th anniversary of Fuori e Strada, and at the Circo Massimo for Netflix's launch event for Zerocalcare's series, in front of over 10,000 people.
You want the game right on the sales page
The game embeds right into the sales page and ends with a benefit you can spend immediately: that's the case of Natural Elements on Amazon.de, where the further the player gets, the bigger the discount they unlock, and of Explore E-Taly for Plenitude and Be Charge, where the score gives access to the contest prizes.
You need to engage your company's people
You need a project designed for the inside: a challenge between offices or companies with a shared leaderboard, a web app for a convention, a playable training path. For this, see our dedicated page on human resources and the one on corporate training.
What it takes to get started
Four pieces of information are enough to identify the format and give an estimate:
The goal — building awareness, collecting leads, selling, training, engaging internally.
The audience — who's playing, and how digitally fluent they are.
Where the game lives — a social channel, a sales page, a booth, a big screen, an internal platform.
The date — whether there's an event or campaign the game has to be ready for.
What a project includes
concept and game design built around the goal;
graphics and sounds customized with the company's identity;
a responsive web game, playable in the browser on desktop and mobile with no app to install;
built-in calls to action: sign-ups, lead collection, prizes, discount codes, leaderboards;
a dashboard with gameplay data and support throughout the campaign period.
Are branded games and advergames the same thing?
How long does it take to get the game online?
Does the game work on every phone?
Can the same game be reused for different occasions?
What data does a branded game collect?
