In brief
Client: Google, with the Amazon Brand Innovation Lab — launch of Pixel Buds and Pixel Watch
Year: 2025
Format: advergame integrated via iframe into the official landing pages on Amazon UK and Amazon DE, with no installation required
Goal: to let users discover the Pixel ecosystem through gameplay and lead them to a discount code to use in their cart
Special feature: three puzzle rooms with an original soundtrack, and a localized interface for the two markets
“Pixel Escape” is the advergame designed by Dinobros with the Amazon Brand Innovation Lab for the launch of Google’s Pixel Buds and Pixel Watch. The game lives within the official landing pages on Amazon UK and Amazon DE and can be played directly on desktop and mobile, without installing anything.
Key features:
3 themed rooms with environmental puzzles and mini-games
Original soundtrack
Integration with final reward coupons
Responsive and localized interface
Playable directly on Amazon via iframe, with no installation
Goals and results
The goal was twofold: to engage the user in an interactive narrative showcasing the potential of the Pixel ecosystem, and to end the game with a discount code that could be used immediately on purchase. The game lives directly on the page where purchases are made: those who finish the game are just one click away from their shopping cart.
