In brief
Client: Amazon Brand Innovation Lab, for the brand Natural Elements (gaming supplements) on Amazon.de
Year: 2024
Format: retro pixel mini-games integrated into the brand's Amazon landing page
Objective: time on landing page, brand awareness, and sales, with discounts of 5% to 15% unlocked by playing
Milestone: first video game integrated into an Amazon landing page in Europe
“Natural Elements Pixel Game” is the project with which, for the first time in Europe, a video game has been integrated into an Amazon landing page. Developed by Dinobros with the Amazon Brand Innovation Lab for the brand Natural Elements, on Amazon.de.
The Game
The series of retro pixel mini-games is inspired by Natural Elements supplements designed for gamers. The mechanism links the game to the purchase: the more the player progresses, the greater the discount they unlock — coupons from 5% to 15% redeemable directly at checkout. The promotion ran exclusively on Amazon.de for the German-speaking market from August to the end of 2024.
Objectives and Results
The brand's goals: to engage with consumers in their preferred way, increase time spent on the landing page, and drive brand awareness and supplement sales. The game lives right inside the point of sale, and the discount unlocked by playing is spent at checkout without leaving the page.
