The game
“Mondo Convenienza Games” is the video game created for the well-known Italian furniture retailer Mondo Convenienza. It is a complex advergame made up of a series of seven themed mini games, with a common thread: the mascot “Comodino,” who guides the player through the mini games on a journey across Italy.
Seven mini games that the user can play, unlocking them one at a time, all connected to the client’s world.
If you want to play, click on the name of the game:
In the mini game “Kitchen” the user enters a real Mondo Convenienza kitchen and has the task of helping the client’s mascot cook a perfect pizza by assembling the ingredients in the correct way.
In the video game “Car” the user steps into the shoes of the courier who transports Mondo Convenienza furniture.
In the video game “Find” the player must face different levels in which they have to find objects related to the client’s world.
In the mini game “Puzzle” the player can test themselves with an easy puzzle game.
In “Memory” the user can have fun with the classic memory game.
Completing this set of seven mini games are “Drawing”, where the player can draw and color, and “Compose”, a video game in which the user can create backgrounds.
Goals
“Mondo Convenienza Games” is a video game created for the well-known Italian furniture retailer Mondo Convenienza. With the aim of increasing brand awareness and establishing a direct relationship with users, the client asked for a video game that reflected the brand’s values, above all made in Italy and accessibility. With a simple 2D graphic style with bright colors, the video game opens with a home page where the video games are arranged across the entire Italian peninsula and invite the user to play the first video game to activate the second, in a domino effect that also increases the time spent on the client’s website.
