The Game

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“La Casa De Los Retos” (LCDLR) is the official video game of the famous Boing TV game show (Spain), which has ranked among the most-watched shows in the country. In the video game, starting with character selection, the player takes on fun challenges exactly like in the TV show. The set design and characters have been faithfully recreated in pixel art, as have the six game mechanics: bolos humanos, bicho dance, tartenis, pesca a la vista, pringue stop, huevos splash.

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Objectives

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The objective of “La Casa De Los Retos” is to replicate the gameplay dynamics of the TV game show within a video game available for free on the Boing TV (Spain) website and app. The video game was launched to support the promotion of the show, which was already highly successful on Spanish TV, leveraging the recognizability of the characters, environments, and set design. Alongside the release of the advergame “La Casa De Los Retos”, pixel art stickers of host David Moreno and the TV commercial showcasing the video game and the new available episodes were released.