The game

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“King Of The Roses” is the advergame created for stylist and fashion designer Simone Guidarelli. Simone’s 8-bit avatar moves through the video game among gorillas, elephants, and ostriches, in a setting tied to his aesthetic, reimagined in pixel art.

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The video game reflects Simone Guidarelli’s personality, his original and colorful style, expressing his creative universe, his symbols, and distinctive traits.

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The game mechanics are those of an endless runner game in which the user takes center stage as Simone, with the task of jumping from one platform to another in order to capture as many hearts as possible while avoiding obstacles along the way.

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A fun tidbit about the video game concerns the outfits created for Simone’s 8-bit avatar: five styles ranging from the most elegant to the wildest, agreed upon with the stylist.

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Objectives

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The advergame “King Of The Roses” was created with the goal of creating interaction with Simone Guidarelli’s followers through a playful tool, increasing brand awareness. Inside the video game, the most distinctive elements of Simone Guidarelli’s aesthetic return, and in particular the game’s atmosphere refers to the “Safari Collection” wallpaper collections and the “Oriental Express Collection.”