In brief
Client: Hera Group
Year: 2021 (start of an ongoing collaboration)
Format: three mini-games on waste sorting, set in the cities served by the Group
Objective: environmental education and support for a prize contest; creativity also extended to off-air communication (billboards, events, gadgets)
The game
The “Eco Games” are a group of three mini-games created as part of a communication and environmental awareness project by the Hera Group. Through different gameplay mechanics, users interact with waste sorting in a playful way. The three gameplay mechanics include: an environmental memory game, an ecological maze, and falling waste.
Framing this scenario of environmental awareness are reproductions of the key cities where the Hera Group operates: Bologna, Cesena, Ferrara, Modena, Padua, Pesaro and Urbino, Ravenna, Rimini, and Trieste.
The graphic layout is in pixel art, featuring faithful 8-bit reproductions of the Hera Group's transport and work vehicles, as well as the most characteristic monuments of the cities.
Objectives
The purpose of the “Eco Games” project is, first and foremost, the promotion of environmental education in a fun way and the education of users through a playful system, such as recognizing the correct recycling bin according to its color. Furthermore, as one of the tools of the Hera Group's communication strategy, the “Eco Games” were used to support a prize contest launched alongside the video game.
Integrated communication
The graphic layout of the “Eco Games” project moved beyond the web to customize other off-air communication tools, such as cardboard cutouts present during events, dynamic billboards on Hera vehicles, and customized gadgets. The creative coordination of the “Eco Games” project was entrusted to the Dinobros team, which managed not only the creativity and development of the video game but also the social editorial plan dedicated to the project and the creativity of the off-air communication.
“Together with Dinobros, we developed engagement solutions with results beyond expectations. We have been collaborating on Gamification projects since 2021, achieving our goals every time.” — Rosa Fisichella, Project Manager, Hera Group
