MyGenerali - Loyalty

2026

In brief

Client: Generali — Più Generali loyalty program within the MyGenerali app
Year: 2026
Format: ecosystem of mini-games and interactive activities inside the app, modular and updatable
Objective: activation, engagement, and frequency of app use, with periodic gaming appointments

The Game

To support the relaunch of the Più Generali loyalty program within the new MyGenerali APP, an ecosystem of mini-games and interactive activities was developed, designed to incentivize user activation and foster more frequent use of the platform.

The experience is based on casual and mobile-first mechanics, designed to be immediate, accessible, and enjoyable in just a few minutes. Each initiative is presented as a periodic appointment within the app, offering customers new opportunities for participation, entertainment, and discovery of the benefits reserved for program members.

Activities can take different forms — challenges, games of skill, quizzes, instant wins, or multi-step missions — while always maintaining simple and intuitive interaction. The goal is to create an engaging experience capable of turning app access into a recurring and positive habit.

Thanks to a modular and easily updatable structure, the project allows for the introduction of new content over time, keeping the level of interest high and encouraging continuous user participation.

Objectives

The project was created with the aim of supporting the launch of the new Più Generali program through gamification dynamics capable of increasing activation, engagement, and frequency of use of the MyGenerali APP.

The gaming experiences have been designed to accompany the user along the path of discovering the loyalty program, encouraging both first-time access and periodic returns to the application. Through simple mechanics and dedicated rewards, the system fosters active participation and awareness of the available benefits.

The presence of updatable content and recurring campaigns also makes it possible to maintain an active dialogue with customers over time, transforming loyalty into a dynamic and ongoing experience capable of strengthening the relationship between the user and the brand.