The game

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“Cesare Cremonini 2019 The Game” is the advergame created for singer-songwriter Cesare Cremonini. It is an endless racing game in which Cesare Cremonini’s avatar rides his Vespa Special with the goal of collecting as many points as possible and avoiding a series of obstacles. The objective of the video game is to achieve the best score in the shortest amount of time.

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The video game’s graphics are entirely in pixel art, and the video game’s music reprises the theme of the singer-songwriter’s famous song with a sound that recalls 8-bit video games.

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Objectives

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The video game “Cesare Cremonini 2019 The Game” was created for singer-songwriter Cesare Cremonini in 2019 with the goal of increasing brand awareness on social media through an entertaining video game. In fact, at the end of the game session, users are invited to share their score on social media with a screenshot of the video game.