How much does an advergame cost
The three factors that drive the cost of an advergame, indicative price ranges by format, and the questions to ask before comparing quotes.
The cost of an advergame depends on three factors: the format (ready-made game to customize or custom development), the complexity of the mechanics, and what revolves around the game — contact collection, prizes, leaderboards, integrations. There is no single price list, but the price ranges are clear, and knowing them before asking for a quote avoids comparing things that are different from one another.
The three factors that drive the price
The format. A ready-made game, customized with the brand's graphics and colors, costs a fraction of developing from scratch: the mechanics already exist, you just tailor the suit. A custom advergame is a dedicated creative production: concept, game design, original graphics, development, and testing.
The mechanics. A branded prize quiz or an endless runner is on one level of complexity; a real-time multiplayer game, with live leaderboards and multiple levels, is on another. The more complex the mechanics, the more the hours of design and development grow.
The surroundings. The invisible part of the project affects things as much as the game: registration and privacy forms, prize and discount code management, data dashboards, multi-language versions, and integration with the brand's systems.
Indicative price ranges
Customized Ready Game: starting from €2,000 — the game exists, it is customized with the brand; delivery in a few days.
Custom Advergame: starting from €10,000 — designed from scratch around the brand; the price increases with the complexity of the mechanics and integrations.
Live Game for events: starting from €4,000 — real-time game for the audience in the hall, with direction and assistance on the day of the event.
The right way to read the quote
The useful question is what the game needs to achieve. A game that collects a thousand profiled contacts has a cost per contact that can be calculated and compared with any other channel; the same game without a clear objective is just a cost. Before comparing quotes, compare what they include: who manages the collected data, who follows the game during the campaign, and what happens if a modification is needed while the campaign is underway.
Frequently Asked Questions
Can you tell that a ready-made game is not custom-made?
The mechanics are shared, but the graphics, colors, prizes, and texts belong to the brand: for those who play, the experience is that of the brand. The difference is noticed by those looking for a unique mechanic linked to their product — and that is when custom-made is worth it.
Does the price also include campaign management?
It depends on the provider, and it is one of the things to clarify before signing: game hosting, assistance during the campaign, and the final data report can be included or listed as separate items.
How much time is needed to create it?
A customized ready-made game is delivered in a few days. A custom-made advergame takes weeks, depending on the complexity: the timeline is defined during the concept phase along with the campaign calendar.
