Video games and fashion may seem like very distant sectors, but it is well known how many video game icons have set the style for entire generations. Not only that, gaming dynamics are increasingly present in the most important fashion brands in the industry, on the runways but also and above all on social media.

"King Of The Roses", Simone Guidarelli's video game

How does Dinobros enter the fashion world? We already talked about it in the article dedicated to 2023 trends, but this time we want to tell in detail about the video game we created for one of the most original stylists on the Italian scene, Simone Guidarelli, who counts among his collaborations Elle, Glamour and Vanity Fair.

For Simone, we created a video game that reflects his personality and, above all, his original and colorful style. "King Of The Roses" was a fun and stimulating project in which we translated Simone’s personality into a video game that encapsulates his creative universe, his symbols, and his distinctive traits.

Simone’s 8-bit avatar moves through the video game among gorillas, elephants, and ostriches, in a setting linked to his aesthetic, reimagined in pixel art by our Manolo Saviantoni - The Oluk. The aim of the game is to capture hearts while avoiding obstacles.

The atmosphere of the video game recalls Simone Guidarelli’s collections, in particular the “Safari Collection” wallpaper collection and the “Oriental Express Collection.”

Our video game received excellent press coverage. Among many, we would like to mention Vanity Fair and Hub Style.