"LOL: Whoever Laughs Is Out", the fun show by Prime Video & Amazon Studios, which has reached its third season today, couldn’t have had a better launch at its debut, with "LOL - The Game".

The show’s 8-bit advergame was created by the Dinobros team on behalf of the agency BIG JELLYFISH and under the creative direction of Sebastiano Barcaroli.

But let’s get to it: the advergame was accessible to users for the entire duration of the promotional campaign. In the video game, the contestants’ 8-bit avatars and the theater set were faithfully recreated in pixel art, thanks to a preview of the episodes provided by the client, which we carefully guarded solely for the production of the video game.

Available for free in the browser, the goal of the advergame is the same as the show: make the contestants laugh. The player, in the role of the hosts, has the task of finding the characters who are laughing. The gameplay mechanic is simple and intuitive: in the first part, the player must click only on the celebrity avatars who are laughing on stage, and in the second part, the “test” moment from the show is replicated, where the player has to make the character laugh by clicking the amused emojis surrounding them.

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The 10 contestants from the first season (Stefano Belisari (Elio e Le Storie Tese), Caterina Guzzanti, Frank Matano, Pintus, Pasquale Petrolo (Lillo e Greg), Michela Giraud, Luca Ravenna, Ciro and Fru of The Jackal, Katia Follesa), plus the hosts Fedez and Mara Maionchi, were rendered in pixel art for the video game, along with the show’s logo and set design.

The ripple effect was incredible, and the assets were also used for social media promotion directly from Prime Video’s Instagram profile.

We heard a lot about the advergame on social media, but also through articles like those published on Tech Princess, Team World, Every Eye, Game Timers, Dr Commodore, La Scimmia Pensa, PC Hi-Tech.