Our core business is advergames, video games created to entertain users in the company of the brand with a clear goal: to get to know and appreciate the brand, spark curiosity about the product, and support other communication activities.

"Fruit Man" was a video game that included all of these features; in addition, beyond the purely playful aspect of the video game, it was also associated with a prize contest.

For the "Fruit Man" project, we handled the pixel art graphic layout and development in collaboration with Gamindo , which coordinated the project. Here, we will explore all aspects of this work, especially regarding the usefulness of including a video game within a communication strategy.

From Frullà to "Fruit Man," by way of Dinobros

Including an advergame within a communication campaign is a great idea. After all, we make advergames, but it is not only our opinion that supports this thesis; the results achieved also prove us right. The real question to ask before deciding whether to choose a video game as a communication tool is: what do I want to achieve? Leads, awareness, retention, participation, sharing—we could go on for a long time!

The meeting with Frullà, which took place in collaboration with Gamindo, immediately appeared promising from our point of view: a company that produces, among other things, single-serve fruit smoothies aimed mainly at a very young, school-age target launches its product and wants to reach its target directly by using its very own language. A video game immediately seems ideal. Be careful, though: the end consumers are certainly children, but parents hold the spending power, so the video game also has to capture their imagination, touching on identity and nostalgia triggers. The reference to Pac-Man in the gameplay mechanics immediately proved to be a good direction to follow.

"Fruit Man," Frullà's video game

How we arrived at the creative proposal, we have just seen. A careful analysis of the primary target, clear goals on the results to be achieved, and above all the desire to create a timeless fun video game.

The game mechanics recall the great classic, Pac-Man, but the protagonist is the product packaging in pixel art, which must move around to collect as many fruits as possible within the game, while avoiding the junk food roaming around undisturbed.

As anticipated, the video game was linked to a prize contest and is no longer available to play today.

A real shame—we had so much fun creating this project; it was a great opportunity to play in the environment that welcomes our video games with the most enthusiasm: the kids target and their nerdy parents, like us!