On the occasion of the 53rd World Earth Day, celebrated on April 22,  we want to tell you about one of the video games that opened our eyes even more to environmental sustainability, and the need for environmental and recycling education that must be conveyed through every channel.

From our point of view, everything can be conveyed through a video game, and thanks to our client Gruppo Hera, we had the opportunity to prove it with the “Eco Games.”

A video game to learn how to recycle waste correctly

The “Eco Games” were created to meet one of our client Hera’s needs: communicating to citizens the correct way to recycle, but in a fun and engaging way.

A challenge we accepted with enthusiasm, becoming part of a broader project that sees video games as part of a vast and far-reaching communication strategy.

The “Eco Games” are a group of three mini-games in which the main characters are always waste of all types: organic, plastic, paper, and non-recyclable. Through three game mechanics, the player can test themselves and prove they can recognize waste, categorize it, and throw it into the correct bin.

The player can therefore choose what to play among an environmental memory game, an eco maze, and a waste drop game. At the end of each video game, they can test the knowledge they have acquired about recycling by answering a quiz.

The video game’s graphic layout is entirely in pixel art, and the creative effort made it possible to recreate the reference cities where the client operates.

In addition to the cities, Gruppo Hera’s vehicles and workers, as well as the street cleaners, were also recreated in pixel art.

If you think it’s just a video game, you’re mistaken.

In fact, the “Eco Games” are part of an integrated communication project associated with the video game. The video game’s creative concept was used to customize event display boards, dynamic ads on Gruppo Hera vehicles, and gadgets.

We handled the entire creative side and the social editorial plan for the launch of the video game and the related prize contest.

We are very happy with this project, as with all projects related to educational games.

In this case, however, we are taking the opportunity to contribute by showcasing one of the video games we created with the aim of contributing to the growth of environmental and ecological awareness, and we want to talk about it these days, when Earth Day, the World Earth Day, is celebrated.

On our side, we save the world one pixel at a time and support important causes such as environmental sustainability and the culture of recycling.