Dinobros and "Rescue Matilda". How the video game was created
"Rescue Matilda" is the video game created with the development and pixel-art creativity of Dinobros. In our article, we tell you about the details, curiosities, and results achieved by Chiara Ferragni’s video game.
We could have written Chiara Ferragni in the first sentence of this article just to capture your attention. Actually, we’re doing it because we created her official video game featuring her and Matilda, the French bulldog with 400 thousand followers on Instagram.
Get comfortable, then, because today we’re talking about the advergame "Rescue Matilda".
The "Rescue Matilda" advergame project, Chiara Ferragni’s video game
The choice of Matilda as co-star of the video game is no coincidence. The famous bulldog arrived in the Ferragni household even before Fedez, a recognizable constant in Chiara Ferragni’s social life, who dedicates photos, posts, and various kinds of content to her beloved dog.
Making a video game about her was certainly a fun challenge, also for the users who played the video game.
"Rescue Matilda," the video game
The gameplay is very simple: little Matilda has been kidnapped by an alien hater. Only Chiara Ferragni’s 8-bit avatar will be able to save her by overcoming a thousand obstacles… but not before choosing the right outfit!
In about 10 minutes, the game ends, but it is possible to play again and again as many times as you want to reach the top of the leaderboard.
The video game is free and accessible directly from a browser, and to play, registration via email address is required.
Created as part of a broader collaboration, in fact, the video game was produced by Gamindo and developed by Dinobros’ co-founders, Samuele Sciacca and Manolo Saviantoni.
The project was born on social media, as is clear precisely The project was born on social media, as is clear precisely on Instagram where, once published, it found wide visibility also on Chiara Ferragni’s official profiles.
The Chiara Ferragni brand profile dedicated two social posts, one for the launch and one to support the project. Meanwhile, the influencer herself dedicated stories in which she plays the video game with amusement.
The return in terms of visibility is easy to understand. We’re talking about over 40k emails registered for the game, with press coverage of more than 25 articles that talked about the game and who created it; among many, we highlight: Ninja Marketing, Corriere.it, GQItalia, Vanity Fair.
