Zero Deaths at Work Video Game: The Game for UIL

Zero Deaths at Work

UIL Logo

Zero Deaths at Work

UIL's advergame to raise awareness about workplace safety.

UIL's advergame to raise awareness about workplace safety.

In brief

  • Client: UIL (Italian Labour Union)

  • Year: 2021

  • Format: browser-based serious game, six mini-games across three work environments (construction site, logistics, office)

  • Objective: raise awareness among new generations about occupational safety starting from training

The game

Zero Morti Sul Lavoro - The Game” is a project that involved the creation of a video game consisting of six mini-games dedicated to the world of work, producing two for each working sector: construction site, logistics, and office. Each mini-game is set in a working context and before starting, the player must follow the instructions and proceed to secure the work environment created within the video game. The protagonists of the video game are the pixel art avatars of the workers busy collecting points and avoiding obstacles during a typical day at their job.

The game mechanics are simple, and in each mini-game, the player is presented with tests to assess their knowledge of occupational safety topics. In case of an incorrect answer, the player will have the opportunity to learn the correct concept.

The video game is accessible via browser on any device.

Objectives

With “Zero Morti Sul Lavoro - The Game”, Dinobros enters the world of occupational safety with the development and creativity of this educational game made for UIL (Italian Labour Union), which required an innovative approach to communicate a message of education on safety at work, starting precisely with worker training.

Through a video game, it is easy to reach people in a direct and fun way, even when dealing with subjects as sensitive as safety in the workplace.

“We collaborated with Dinobros on the creation of an advergame on occupational safety for new generations. A project developed with great care and competence.” — Giacinto Colucci, Head of Communication at UIL