Advergames are our core business, video games created to entertain users in the company of the brand with a clear objective: to know and appreciate the brand, to intrigue about the product, to support other communication activities.
'Fruit Man' was a video game that included all these features, plus in addition to the purely playful aspect of the video game, it was Also associated with a prize competition.
For the project”Fruitman” we took care of the graphic layout in pixel art And of the developmental partnered Gamindo who coordinated the project. Here, we are going to explore all aspects of this work, especially with regard to the usefulness of inserting a video game within a communication strategy.
From Frullà to 'Fruit Man', passing through Dinobros
Inserting an advergame in a communication campaign is a great idea. After all, we do advergames, but it is not only our opinion that supports this thesis, they are also The results that can be obtained if we are right. The real question to ask yourself before deciding whether to choose a video game as a communication tool is: What do I want to achieve? Leads, awareness, permanence, participation, sharing, we could go on for a long time!
The meeting with Frullà occurred in collaboration with Gamindo, immediately presented itself as promising from our point of view: a company that produces, among other things, single-serving fruit smoothies, mainly intended for a very young, school-age target, launches its product and wants to reach its target directly, using its own language. A video game immediately seems ideal. Be careful, however, the final consumers are certainly children but those who have the spending power are the parents, so the video game must also capture their imagination, touch on levers of identity and nostalgia. The reference to Pac-Man in the game mechanics is immediately a good idea to follow.
'Fruit Man', Frullà's video game
As we arrived at the creative proposal, we just saw it. A careful analysis of the primary target, the clear objectives on the results to be achieved and above all the desire to create a fun and timeless video game.
La Game mechanics It recalls the great classic, Pac-Man, but the protagonist is the packaging of the pixel art product that must move to collect as many fruits within the game, avoiding junk food that wanders around undisturbed.
As anticipated, the video game was tied to a prize competition and today it is no longer available to play.
A real shame, we had a lot of fun making this project, it was a good opportunity to play in the environment that most enthusiastically welcomes our video games, the target kids and their nerdy parents, like us!
