We could have written Chiara Ferragni in the first sentence of this article just to capture your attention. In reality, we do it because we created her official video game that stars her and her Matilda, the French bulldog with 400,000 followers on Instagram.
Make yourself comfortable, then, because today we are talking about the advergame “Rescue Matilda”.
The advergame project “Rescue Matilda”, Chiara Ferragni's videogame
The choice of Matilda as the video game's co-star is not random. The famous bulldog arrived at Ferragni's house even before Fedez, a recognizable fixed point in Chiara Ferragni's social life, who dedicates photos, posts and content of different kinds to her beloved little dog.
Making a video game about her was certainly a fun challenge even for users who played the video game.
'Rescue Matilda', the video game
La Game dynamics It's very simple: little Matilda has been kidnapped by an alien hater. Only Chiara Ferragni's 8-bit avatar can save her by crossing a thousand obstacles... but not before choosing the right outfit!
In about 10 minutes the game ends, but it is possible to play and play again as many times as you want to reach the peaks of ranking.
The video game is free and accessible directly from the browser and to play it is necessary to register via e-mail address.
Born as part of a larger collaboration, in fact, the videogame was produced by Gamindo and developed by the Dinobros Co-Fuders, Samuele Sciacca and Manolo Saviantoni.
The project was born on social networks, as can be understood precisely The project was born on social networks, as can be understood precisely on Instagram where, once published, it found ample space also in Chiara Ferragni's official profiles.
The Chiara Ferragni brand profile has dedicated two social posts, one for the launch and one for project support. While the influencer herself has dedicated stories in which she plays the video game amused.
The return in terms of visibility is easily understood. Let's talk about more than 40k emails registered to the game, with press coverage of more than 25 articles that talked about the game and who made it, among many we highlight: Ninja Marketing, Corriere.it, GQ Italy, Vanity Fair.
