Like every year, 106 editions have started on Giro d'Italia, a sporting event that unites entire generations. From 6 to 28 May 2023, with 21 stages, cyclists will cover more than 3400 km, from Fossacesia to the arrival in Rome.
Cycling is part of the culture of our country but also the simple use of a bicycle is part of the imaginary of Italianness... if you think of the Ministry of Tourism's latest “Open to Wonder” campaign, Botticelli's Venus has also been bothered and put on a bicycle!
This is how we want it too celebrate the culture of cycling and cycling in the round with our exceptional cyclist, Don Matteo. The protagonist of the famous and successful RAI TV series, who helps the authorities solve legal cases by pedaling his iconic black bicycle, in the streets of small villages in central Italy.
We told you in the article”Video games and TV series” that we have created several video games inspired by television series or real advergames related to the launch or anniversary of the series, as in the case of the video game”Don Matteo - Special Edition”.
Let's talk about the protagonist, his bike and how our advergames contain so much ofImaginary linked to the culture of our country, just like in the TV series.
“Don Matteo - Special Edition” and “Don Matteo vs Sister Angela”
The video game”Don Matteo - Special Edition” was created to support the communication campaign of the Rai TV series. In fact, for the occasion, a offline version of the video game, to play during the event dedicated to the anniversary of the 20th birthday.
To play the video game, the player can choose which character to play with: Don Matteo riding his bicycle or the Carabinieri on board their car.
The path that the player will face is full of obstacles to jump and points to collect. At the end of each game, the player can see how many kilometers he has covered and how many points he has scored.
If in 'Don Matteo - Special Edition' the attention has been focused all on The protagonist is on his bike, in the next video game ”Don Matteo vs Sister Angela” we focused not only on the characters but also on the backgrounds, with references to the architecture and colors that distinguish the villages of central Italy.
THEAttention to the design and aesthetics of our video games is very high, we like to take care of the smallest detail in every video game.
The attention to detail allows the video game to integrate into the storytelling of the entire project, as happened for both video games that featured Don Matteo.
At this point, did you feel like riding a bike and pedaling?
There is another date to mark on the calendar with regard to bicycles, June 3 is World Bicycle Day, don't miss the opportunity to go for a ride!
