The market is large but there are two sectors that interest us in particular: gaming and digital marketing. It is no coincidence that we create Advergames. But being also always on track, we decided to let an AI help us write the text so as to fully enter the future.
We look to 2023 with optimism and also a bit of healthy excitement, but we also analyze the data that emerged from sector studies to get a clear picture of what awaits us in the new year.
What will we talk about in 2023 regarding videogames
To understand what we are going to talk about in 2023, it will be useful to take a look at what is happening right now in the world of video games. 2022 saw new players getting closer to gaming dynamics, such as fashion industry. According to the analysis of BoF (Business of Fashion), 25% of the world's population is part of Generation Z, the one that does not consider traditional means of communication and is consequently immune from traditional advertising communication.
This share of the market, aged between 12 and 25, is particularly sensitive to video games and social networks.
Ralph Lauren, Gucci and Burberry, among others, did not miss the opportunity to get in touch with these potential customers, inserting themselves into new gaming dynamics.
Honestly, it doesn't surprise us. It is no coincidence that we have one of our advergames”Rescue Matilda”, the video game of Chiara Ferragni, where the choice of outfit is the starting point, and”King Of The Roses”, the advergame of Simone Guidarelli, the famous stylist and fashion designer.
Surely, therefore, the sector to keep in our sights for 2023 is that of fashion and we do not lack some case histories to present.
Four elements of online video games to keep an eye on in 2023
Which are they though What aspects to consider for the future of online gaming?
The Cloud gaming, have you heard of it? Every day we use cloud services to store and manage work, well now these services also apply to video games, bypassing other types of physical support. Many gaming companies already use it, we still like the ease of using the browser, we'll see in the future.
La Augmented reality, the rise of video games in Olympus continues. Where virtual reality creates a parallel world in the game, augmented reality allows a personalized experience to the player, who can access extra content.
Le microtransactions, are a new trend in the gaming business. First of all, microtransactions are defined as the forms of purchase present within a video game, which allow you to obtain objects or decorations. Microtransactions can be resolved in real money or in virtual currency.
In video games, the sharing aspect is increasingly decisive for players, who choose a particular video game precisely on the basis of interaction with other users. Studies have shown that transactions play a decisive role in online advertising revenues.
An offline look, an overview of the coming year.
Let's get out of our specific interest related to videogames for a moment, to contextualize it within a broader feeling that of trends that will mark the market in the coming months. Many of us have already read the report on #BigIdeas2023 and here we would like to put on the table those that will most influence our sector and our vision of working in the company.
The in-depth analysis shows that 2023 will be a year marked by slowdown, recession and recovery, in which a fixed point will be the Fight against climate change, which must cover all sectors, including ours. This is a point, already very dear to us, not surprisingly, among our advergames we have the”Hera Eco Games”, with the aim of educating on separate waste collection for a conscious and sustainable approach to consumption.
Next year will be The year of AI and new tools that will increasingly replace smartphones as a unique communication tool.
Competing with smartphones will be Wearables device, wearable technologies such as Bluetooth headphones, smartwatches, and smart glasses, which are increasingly autonomous compared to smartphones.
From our point of view, new challenges and creative ideas for communicating certainly await us. We are ready to see if the forecasts will keep up with reality.
Sources: Financiallounge , Futuroprossimo.it , Linkedin-Big Ideas 2023
